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Artificial Intelligence for You

Whether you're allergic to technology or you build your own rockets from scratch, we help you navigate the future.

We pack machines with expertise, so you can stay light on your feet.

The Blueprint for Transformation

During our studies, we were deeply inspired by Andrew Ng, a founding father of modern AI (Google Brain, Baidu, Coursera). He famously coined the phrase "AI is the New Electricity," predicting that just as electricity transformed every major industry a century ago, AI is now poised to do the same.

Ng outlines a clear recipe for a "Truly AI Company." It is not enough to use AI tools; you must restructure your organization around the flow of data.

  • 1. Strategic Data Acquisition Don't just hoard data. Plan ahead like a chess master. Acquire the specific data today that will enable the features you need tomorrow.
  • 2. Unified Data Warehouse Break down silos. Centralize data so the AI can see the full picture—connecting Sales, Engineering, and Operations.
  • 3. Pervasive Automation Automate the "messy middle." Any task done three times in the same way should be automated, freeing human talent for creative work.
  • 4. New Job Descriptions Shift from "Human vs. Machine" to "Human + AI." Redefine roles to focus on managing and directing AI.
The Data Cycle

Sustainability through Intelligence

Innovation Impact

Transforming into a data-driven operation isn't just about efficiency—it's the most direct path to sustainability. By optimizing resource usage through intelligence, you automatically resolve compliance challenges.

The Insight: Use your sustainability budget to fund your data transformation. They are two sides of the same coin.

Connecting Data Silos

Transforming Your Reality

Drop the Unhealthy Tasks

Transform your business with AI-guided training tailored to your unique needs. We help you identify repetitive, draining tasks and automate them, so you can confidently navigate the circular economy.

Frustrated with repetitive tasks

Use the Power of Machines

Let go of doubts and confidently embrace a more somatic experience that leads to real change. Let the machine handle the computation while you handle the creation.

Robot doing the heavy lifting

Stick to Reality

We cannot predict the future, but we are confident that embracing a circular, data-driven approach—rather than a linear, ceteris paribus one—gives a better grasp of reality. This increased understanding significantly enhances your likelihood of success and adaptability.

Seeing Reality Clearly

So Many Opportunities

Since the release of Large Language Models (LLMs), new AI services are launched almost daily. Which services are worthwhile, and which are not? With our extensive experience and expertise, we offer honest solutions to help you identify and capitalise on the available opportunities.

Spotting Opportunities

From PCBs to Analytical Power

Is your business clear on its technological needs? From hardware challenges to development power, we have forged partnerships with leading experts to tackle every layer of your stack.

Hardware to Software

Our Roots: Challenge-Based Education

Our team is composed of AI specialists who graduated from Science Park Amsterdam (University of Amsterdam) around 2017/2018. We have been applying AI in practice ever since, for companies ranging from startups to enterprises.

We maintain a strong connection with our academic roots. Through our partnership with Masterchallenge.me, we collaborate with our former faculty to provide companies with real experimental opportunities and students with challenge-based learning.

Academic Collaboration

Keep on Dancing

Collective Rhythm

With over ten years of experience working in the music festival and event scene in the Netherlands, we can help you get started with the use of the latest tools and insights. Even if we still happily recommend the use of tie-wraps and duct-tape when the situation calls for it.

We love to combine our passion and skills to help organisers realise events more efficiently and sustainably.

Events and Festivals

Possession is the End

"The things you own, end up owning you."

A famous quote from the movie Fight Club, but deeply relevant to data. About a decade ago, we became inspired by the philosophy of Thomas Rau (Material Matters), which aligns with this idea.

The Question: Could you see your knowledge not as a possession to be hoarded, but as a flow to be accessed?

Knowledge Flow

We Would Like to Get to Know You :)

Founded by graduates in Artificial Intelligence and bolstered by years of experience with a diverse range of clients, we are your ideal partner on the path to the future.

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Our Services

v0: Training
Get started with LLM training, verify use cases, and perform a pre-screening. Results within a month.
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v1: Custom Solution
A tailored AI solution designed for your specific business needs, delivered in one month.
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v2: Full Service
Ship your "Truly AI" service. Complete integration, automation, and deployment.
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Knowledge Hub

Explore our philosophy, frameworks, and practical guides.

🧠 The Philosophy & Practice of AIStart here: Turing, Prompting, and the AI Company Blueprint.🌊 The Big ImplicationWhen to let go: understanding the Entropy of Comfort (Hc) and Claude Shannon.🥁 The Parable of the DrumA short story about correlation, causality, and economic dogmas.🔗 The Verifiable WebDecentralized knowledge graphs, zero-knowledge proofs, and AI agents.📄 AI Implementation GuideThe complete guide to building AI assistants with MCP. Technical deep dive with templates.€19.99🧘 Somatic IntelligenceAn example of "High Entropy" domains: knowing yourself through the body.

Ready to Transform?

Let's discuss how we can apply these principles to your business.

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